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xample 2: Shuckums Bar: You go to Shuckums and explain that we want to advertise them around the world and the total cost is 4 $25bar tabs a month. Their first question will be "That will cost me $100 a month." You look them in the eye and explain..A 25$ bar tab cost about $6. "13 million tourists a year come to the Florida Panhandle. If they walk in with a funrunnersbeaches bar tab, you have a new customer and you know that tourists will spend a week here and most likely spend $3000 while here. Their first visit will most likely be more than $25 and you now have a new customer for the next week. And people don't drink alone. So you have picked up more customers."